B2B Software · Inbound Sales

A B2B team stopped losing warm leads to voicemail.

A B2B software company selling to finance and operations teams. Their inbound line was catching interested buyers — and dropping the warmest ones straight to voicemail after hours. Now MetisPro answers every call, qualifies against ICP, and books directly into rep calendars.

The problem

Fast take
  • Paid ad spend was reaching prospects — then dropping them at voicemail.
  • A small rep team couldn't cover every call across time zones.
  • After-hours buyers hit a generic voicemail that felt off-brand.

The company was paying to start conversations, then hanging up on them. Their paid campaigns drove inbound calls from interested buyers — and after hours, those calls landed on a generic voicemail that sounded nothing like their brand. A small team can't cover every timezone. Every dropped call was ad spend set on fire.

What we built

Fast take
  • Lightweight ICP qualification on every inbound call: industry, team size, current tooling.
  • Books directly into the right rep's calendar by region and vertical.
  • Every call becomes a HubSpot contact with transcript and disposition tag — ready for the rep.

MetisPro answers every inbound sales call, runs a lightweight ICP qualification (industry, team size, current tooling), captures notes, and books the caller into the right rep's calendar by region and vertical. Every call becomes a HubSpot contact — full transcript, disposition tag — before the rep ever sees it. The reps stopped chasing voicemails and started showing up to meetings.

Deployment took under two weeks. Integration: HubSpot for CRM, Calendly for scheduling, Slack for real-time rep notifications on high-intent calls.

"Our meetings from inbound multiplied in the first month. Not because we bought more ads — because we finally stopped throwing away the calls we were already getting."

— Sales leadership, B2B software company

The result

Fast take
  • A several-fold increase in meetings booked from inbound within the first couple of months.
  • The team went from dropping calls daily to answering every single one.
  • Minutes from call pickup to meeting on the rep's schedule.

Within the first couple of months, meetings booked from inbound calls jumped several-fold. The team went from dropping calls daily to answering every single one. Call-to-calendar time is now measured in minutes — from the moment MetisPro picks up to the meeting landing on a rep's schedule.

Results at a glance.

More
Booked meetings
24/7
Inbound answered
Zero
Warm leads to voicemail
Results · Illustrative

Meetings booked from inbound Illustrative

Before MetisPro, and after — an illustrative view of a typical shift.

Source: Metis Khemis pilot data · Illustrative of typical outcomes; individual results vary.

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